what is keyword research and the importance of keyword?

There's one important thing to keep in mind, the most important part of SEO is keyword research. search engines expect relevant keywords and phrases that describe what that page is about. that's why you learn first what is keyword research and the importance of keyword.

What is keyword research?

           - Keywords are ideas and topics that define what your content is about. in terms of SEO, they're the words and phrases that searchers enter into a search engine, also called search queries. 

 Types of keyword

-  Short-tail keywords:-

               Short-tail keywords are very broad keywords. they have a lot of search volume and very competitive. in the example above, the keyword "asteroid" returned about 32,800,00 results. it has over 100,000 people searching for it every month, but the competition for it is very high.

        If you wish to target the keyword in your content, you're not going to rank highly for it for a very long-time - if ever. within your content marketing strategy, you can try to get search visibility for a short tail keyword, but be prepared to wait a long time for it to come to fruition.

- Medium tail keywords:-

               Medium tail keywords are the best of both worlds. they have some specificity in them, so their competition isn't as high as short-tail keywords, but they still have some decent search volume.

               As stated in the long tail keywords example, search engines are getting good at figuring out what people are searching for. so many times they seem to automatically take a long-tail keyword and try to match it up with a medium tail keyword. so why not just start with a medium tail keyword? 

               Medium tail keywords still take a lot of work to rank well. the content you create has to be great, and you need to get inbound links to your content for search engines to really pay to it. but focusing on a single medium tail keyword allows you to focus on that single piece of content instead of multiple pieces, which should make that single piece of content more effective.

      As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

- Long-tail keywords:- 

              On the opposite end of the spectrum are long-tail keywords. long-tail keywords are very specific and usually contain more than 3 individual words. they also have very low competition and search volume.

             Ranking highly for a specific keyword with low search volume doesn't move the needle much in terms of traffic to your site. this is where a now old-fashioned SEO technique took root.

             Because search engines used to rely on specificity in the searches (looking for an exact match to the user's query) many content creators and SEOs based their entire strategy on long-tail keywords. you want to learn more about digital marketing!

For example:

  " Where did the dinosaur extinction asteroid hit?"

  Would be a different long-tail keyword than,

   " Where did the asteroid that killed the dinosaurs hit?"

              So, SEO's would create a web page for each of these terms. and crazy enough, it actually worked! websites would rank for multiple iterations of the exact same long-term keyword.

           Many people getting into SEO now still hear these stories and think that long-tail keywords are the way to go. unfortunately, this isn't always correct.  these types of long-tail techniques no longer work like they used to.

           The main reason these long-tail terms don't work anymore is that search engines now see the three examples above as requesting the same thing. it doesn't matter how its worded, search engines understand the intent of what searchers want.

           So, if you want to rank for a keyword related to where the dinosaur extinction asteroid hit, you'd better focus all of your attention on creating one great page about that topic, not multiple pages with different iterations of that long-tail keyword.

Why are keywords important?

              Keywords are the most important part of digital marketing because they are the linchpin between what people are searching for and the content you are providing to fill that need. your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages SERPs, and the keywords you choose to target will determine what kind of traffic you get. if you own a golf shop, for example, you might want to rank for "new clubs" - but if you're not careful, you might end up attracting traffic that's interested in finding a new place to dance after dark.

 

           Keywords are as much about your audience as they are about your content because you might describe what you offer in a slightly different way than some people ask for it. to create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors- the language they use and the type of content they seek. you can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like a keyword explorer. 

Use these free tools like - keyword planner, and keyword everywhere to find your targeted keyword research easily.