How SEO works in Digital marketing? - Nik one media

 Do you know SEO Stands for - "Search Engine   Optimization"?

- And you know that SEO is one of the most important parts of digital marketing.

- The ability to optimize a website for the search engines and rank high for the keywords is regarded as one of the top skills a digital marketer can have.

How are you going to become an SEO expert?

- You cannot start reading about the latest tactics that will help you rank better in the search engines. tactics don't last.

- Everyone who learns about SEO does it the wrong way. And that's one of the reasons why there are very few SEO experts In the country. most people who learn SEO learn about tricks and tactics.

- They learn that one needs to build backlinks, one needs to do on-page SEO, and so on. they don't think deeply about why they are doing that. doing all the tactics would give some results in the short term. sometimes it would work and sometimes it wouldn't.

- The true SEO experts in the world are the people who think like a search engine. if you want to become good at SEO, then you need to think like a search engine. what would you do if you were designing the algorithm for the search engines?  how would you rank the website? if you start thinking like that then you will be on your way to becoming an SEO expert. that's what we are going to do today.

- We will learn how to think like a search engine. we will build our own search engine in our minds. that's why it is called a thought experiment.

So...

- Let's say you want to create a directory of all the websites in your city and you want to rank them for different keywords. for the benefit of the people in your city. and let's assume that there are 100 websites in your city.

How would you start?

- First, your job will be to list all the possible websites available in your city that can be accessed in the public domain. sometimes, there will be websites you will not know about. since you are building your own search engine as a thought experiment, let's assume there are no search engines in the world while you are doing this work.

- Now, if you want to build a search engine for the whole world, you cannot visit all the websites manually. there are billions of websites on the web. founder of google knew that it is impossible to visit these websites manually. so they built the crawler. the crawler is a robot that visits all the websites in the world. it discovers a new website through links.

- As one website links to another, the crawler will follow and see how deep the rabbit hole goes. if I search for " laptop", then Google will show me websites that would be about laptops.

- If you have learned SEO before you would have heard of this term meta-title, meta-description, and meta-keywords. A search engine like google issues guidelines to webmasters to submit their content in the search console (webmaster tools). 

- Relevancy is usually solved by on-page information: using the right content on the website with the right keywords. optimizing the on-page data and information is what we call on-page optimization.

- A big search engine like Google has to make the right recommendations. they do it by collecting user data. like mentions, backlinks, brand searches, reviews, time spent on site, and 100s of other factors. this is what we call off-page SEO. 

- As a default rule, off-page SEO is supposed to be done by the users, not webmasters. that's why Google is not happy if someone goes out and builds a backlink to their websites by themselves. because you cannot vote for yourself. 

- Webmasters are only supposed to solve the problem of on-page SEO by giving correct information to the search engines and using the right keywords on the websites. the users of websites will do off-page SEO. user's behavior will give insights for the search engines to find out which website is better and they will rank it better.

- The only SEO that works is to make good quality content and distribute it. make good quality products and services and make customers happy.

ALL THE BEST!