Social media marketing is the most important part of all types of business today. because social media increase your business revenue, sales, and helping to create your personal brands and engage with your audience, market your products, or services and build your business in a digital world. here's are The beginner's guide to social media marketing for you.
Let's start with,
What is social media marketing?
Social media is a push marketing platform.
Social media marketing is a form of internet marketing that involves creating and sharing content on various social media networks in order to achieve your marketing and branding goals.
Social media marketing can help with a number of goals.
- Increasing website traffic.
- Building conversions.
- Raising brand awareness.
- Creating a brand identity.
- Improving communication and interaction with key audiences.
Types of social media platforms
- Publishing platforms
Youtube, Blog Podcast
- Networking platforms
Facebook, Twitter, LinkedIn
- Photo & Video base networking platforms
Instagram, Pinterest, Snapchat.
Starting with Facebook marketing
- Setting up a Facebook business page.
- Understanding Facebook marketing.
- Creating Facebook Ads
- Setting up Facebook chatbots
Setting up a Facebook business page
If you are starting a new business then must require you have to create a Facebook business page. here's are the step on how to create a business page follow the below step.
- Create a business page, not a personal profile.
- Claim your page's vanity URL.
- Add a great cover photo.
- Add a recognizable brand logo in the profile picture.
- Optimize your "about" section -- especially the preview.
- Choose a call-to-action button.
- Create custom page tabs.
- Connect Instagram & Whatsapp
- Schedule posts in advance.
Understanding Facebook marketing
In short term:
- Post when you get more engagement
- Post varieties of content on the page
- Type of content on Facebook
- Post content via FB post, story, Facebook live, Facebook watch
Understanding Facebook ads
If you want to run Facebook & Instagram ads for your brand or business, then first you have to set up a Facebook business manager for running social media marketing.
There are 3 levels of Facebook ads:
- Campaign level: 🠊 selecting objective
- Ad set level: 🠊 audience, budget, placement
- Ad level: 🠊 image, text, call to action button, etc
Start with campaign level
Let's understand the Facebook ad objective, choose which objective better for your brand & business. here are 11 types of campaign objectives are as below.
Reach: Select this objective if you'd like to show your ad to as many people as possible, without having a clear aim when reaching them. this objective sounds amazing, but in reality, it will reach tons of people who won't take action after seeing your ad.
Traffic: This objective targets people who are more likely to visit the desired destination EX: your website traffic, Instagram profile. useful for building custom audiences and getting more viewers to your content. this is one of the most important campaign objectives out of all.
Engagement: This targets people who have a history of liking, commenting, or sharing content, especially content similar to yours. A very useful objective for social proof, retargeting, and growing interest in your brand. this is further divided into 3 different types which are as shown below.
POST ENGAGEMENT, PAGE LIKE, EVENT RESPONSES
App installs: As the name suggests, this is useful if you have a mobile app and you want to promote that. this targets people who are most likely to go straight from social media to the app store and install an advertised app, usually because they have a history of this behavior.
Video views: When you select this objective Facebook & Instagram will try to get your video ad as many video views as possible. it will use data from people who have already watched your video, other user's history of watching a video, and the performance of your ad. a good campaign for brand awareness, particularly if you have a strong video.
Lead generation: An ad that automatically loads a lead foram within Facebook. this will capture lead information, without prospects having to leave the platform.
Messages: An ad that drives users to messenger to have a direct conversation with your business. a great objective for businesses with chatbots, and very useful for competitions and lead generation.
Conversions: An objective that targets people who are most likely to take a valuable action, EX make a purchase or add products to cart. this objective is not worth using if you don't have a Facebook pixel installed; however, once you have gathered certain data via your pixels, this is one of the favorites for a lot of marketers.
Catalog sales: Automatically show items from your sales catalog (that is loaded onto Facebook or Instagram) to users, this is for e-commerce stores having a lot of products.
Store traffic: Designed to help physical businesses drive people to their stores.
Now we look at how many types of FB ads targeted the audience. there are 3 types of Facebook ads audience, let's check out below.
- Interest-based targeting:
- Demographic-based targeting:
- Behavioral-based targeting:
AD set level:
Now we talk about different ways of ads placement on FB & Instagram:- news-feed- desktop, mobile & Instagram; stories - FB messenger & Instagram; messenger inbox ; right column - desktop ; in- stream videos - desktop ; FB audience network ; instant articles etc.
AD level:
What are different ads format on FB & Instagram?
- Single image, carousel, slide show, video, instant experience, photo album.
use this ad format base on your goal and create beautiful customer eye-catching ad copy to increase your brand revenue. finally, publish your ad!
I hope you like my post as a beginner in social media marketing!
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